"Journalists need moral and, at times, physical courage to fulfill their responsibility to serve the public. It takes courage to stand behind values such as accuracy, honesty, fairness and inclusiveness. Such courage is necessary to achieve personal integrity and build credibility. This includes the courage to step beyond rigid boundaries. We must test conventional thinking and explore innovative story-telling to help changing audiences understand an increasingly complex world.
Logic and literalness, objectivity and traditional thinking have their important place, but so must imagination and intuition, responsible creativity and empathy."